Bae
A Shopify store for Baedeco, a French home decor brand, run end to end from theme to product pages and marketing.
- Year
- 2022
- Role
- Shopify design, development, maintenance and marketing
- Stack
- Shopify, Liquid
Overview
For Baedeco I handled the store as a whole rather than a single task: the Shopify theme, the catalogue and product pages, product photography, day-to-day maintenance and the marketing that brought customers to the shop.
The challenge
A home decor brand lives or dies by how its products look and how easy they are to buy. Baedeco needed one person who could own the whole store, not a designer, a developer and a marketer working in separate silos.
What I did
- 01
Store design and theme development
Design and development of the Shopify theme: header with search, account and cart, navigation and collection banners.
- 02
Catalogue and product pages
Product setup and product pages built to present each piece clearly, from the collection pages to the product detail.
- 03
Product photography
Product visuals prepared for the store so the catalogue looked consistent across collections.
- 04
Maintenance and integrations
Ongoing store maintenance, app and backend integrations, and fixes as the shop evolved.
- 05
Marketing
Marketing work to promote the collections and bring traffic to the store.
Why Shopify
Shopify gives a growing brand reliable checkout, payments and hosting out of the box, so the effort goes into what customers actually see: the theme, the product pages and the catalogue.
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